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Research papers

Video insight

Video Insight is a technique which was developed to adapt qualitative research techniques to local cultures in the Middle East. It is believed that this technique does not only offer a higher level of depth, insight and feel for products and...

Catalogue: MENAP Forum 1996: Pressure On Profit
Authors: Mansour El-Ganady Allaf, Mansour El-Ganady
March 1, 1996
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Citation

Allaf and El-Ganady (1996a, March 01). Video insight . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/video-insight-